What is content marketing? Content marketing is a strategic, measurable and repeatable business process that relies on the creation, curation and distribution of useful, relevant and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen or stakeholder action.
Content Marketing is at the heart of everything we do. Thinking strategically then creating and publishing content on your own platform is the most effective and efficient way to tell your story to help you achieve your objectives.Read More
Building and maintaining strong and trusted relationships with media and stakeholders is the purpose of effective public relations. Our approach includes research, planning, execution, measurement and evaluation.Read More
Content is our business. We produce high quality, engaging video, audio, stills, text and graphic content to help our clients tell their stories so they achieve their objectives. We have a video/audio production studio in our office in Canberra’s CBD.Read More
The Capital Metro Agency was established in 2013 to plan and implement the first stage of Canberra’s light rail network – a 12km route between Gungahlin and the City. The project is part of the ACT Government’s vision to create a truly sustainable city.
Periscope for Content Marketing
Livestreaming was once only possible for those with the best internet connection and high quality camera equipment to match. In this blog, Natassja Hoogstad Hay explains how mobile apps like Periscope and Meerkat have put live broadcast in the palms of millions, including public sector organisations.
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A report released by the UK Government on the future of public service communications indicated that communicators will increasingly require different and more technical skill sets; such as data analytics, content creation and behavioural science techniques. In this blog, Sophie McKerchar shares five insights from the report.