CASE STUDY
ITL – Innovating Technologies for Life
ITL creates medical devices and procedure packs for global health care markets.
It began as a start up in Canberra in 1994. The company has grown to a turnover of $30 million, employs over 300 people and exports to 35 countries.
ITL is one of the emerging growth stories in the Health and Biotechnology sector of the Australian Stock Market.
contentgroup was engaged in late 2004 to advise, manage and implement ITL’s media and investor relations and internal communication plans.
Contentgroup Achievements
- Successfully introduced a company vision and set of values which has helped to set the tone and direction of company communication.
United the efforts of the staff around a single vision and set of values.
Established a company wide internal newsletter.
Assembled lists of relevant parties who would be interested in receiving the ITL story including media, analysts, stockbrokers and fund managers.
Prepared and distributed media releases.
Promoted coverage of the company including articles in the Australian Financial Review and Business Review weekly.
Provided strategic counsel to the CEO and other senior management.
contentgroup has carefully and successfully followed a plan to raise the profile of ITL whilst uniting the efforts of the staff behind the vision and values.
contentgroup has clearly articulated the ITL story such that it is now attracting further interest from investors. Coupled with some strong operational performance, the share price is rising.
ITL CEO, Bill Mobbs, says:
"contentgroup have a great attitude and energy about their work. They are always positive and coming up with new ideas to lift our profile. The work done in defining and telling our story has made a real difference. I’d highly recommend any business, government agency or department to use their services. They know what they’re doing, they do what they say and they get results”.